Doma Mainnet Launched, 36 Million Domains Available as Tradable Tokens

Source: beincrypto
Author: Matej Prša

The pioneer in Domain Finance infrastructure, D3 Global, has today announced the official launch of the Doma Protocol mainnet, unveiling the world's first batch of high-end domains that can be traded as tokenized assets. This milestone launch has reshaped the way high-value domains create liquidity. Domain holders can now tokenize their premium assets and trade them as ERC-20 tokens through a full suite of decentralized finance (DeFi) components, allowing Web3 traders to access this decades-old, market-proven real-world asset class.

Doma: The Global Standard Connecting DNS and Blockchain

The launch of the Doma mainnet signifies the culmination of a series of strategic partnerships in both the Web2 and Web3 ecosystems and positions Doma as a central bridge between traditional internet infrastructure and blockchain innovation. Leveraging the world's fastest-growing domain registrar and integration with mainstream Web3 ecosystems reaching over 1.5 billion users, the Doma mainnet has become one of the largest on-chain gateways for real-world assets to date.

This mainnet launch has introduced a variety of high-end domain assets, providing backing for token pairs on Doma. This landmark integration demonstrates how Doma converts high-value domains into liquid tradable assets while retaining domain-level DNS compatibility and intrinsic value. By breaking down scarce assets like Software.ai into ERC-20 tokens, Doma has disrupted the monopoly that a few high-capital domain holders previously held over such assets, allowing global users to access high-end domain assets.

Furthermore, Doma will onboard over 30 million domains onto the chain through strategic partnerships with registrars, creating a global network. Users can obtain tokenized domains across various Web3 blockchains, trade domain-backed tokens, exchange digital assets, and earn rewards through liquidity pools and staking.

D3 CEO and Co-Founder Fred Hsu stated: "The launch of the Doma mainnet is a significant step towards realizing our vision of connecting the $3.6 trillion domain industry to Web3's programmable future. The tokenized trading of assets like Software.ai and Brag.com proves that high-end domains can transform from illiquid assets to on-chain modern financial instruments without sacrificing underlying utility and value. Through partnerships with registrars managing over 30 million domains and integrations with top blockchains serving over 1.5 billion users, we are ushering in a new era of internet ownership and transactional methods."

Empowering High-End Domain Liquidity Platform

Utilizing Doma's DeFi foundational components, tokenized transactions of exclusive high-end domain inventories such as Software.ai and Brag.com have demonstrated the operation of domains on-chain as sophisticated financial instruments while maintaining DNS compliance and practical functionality.

Token holders can trade partial ownership of the underlying domain, provide liquidity to earn transaction fees, or participate in long-term staking to unlock practical features, all while the domain itself retains its value as an Internet asset compliant with DNS standards. This addresses the core liquidity challenge in the domain industry: domain investors no longer need to choose between holding illiquid assets and direct sales, but can now generate revenue and access funds while retaining ownership.

Michael Ho, Chief Business Officer and Co-Founder of D3 Global, stated: "The launch of the Doma mainnet has empowered one of the Internet's most valuable asset classes with DeFi capabilities. Our platform has brought Wall Street-style liquidity to high-end domains, enabling fractional ownership, revenue generation, and 24/7 trading. Domain owners can now convert millions of new Web3 users into potential buyers while earning income through liquidity mechanisms. By tokenizing the foundational layer of the Internet, we have activated the Internet's own finances."

Comprehensive Domain Financial Platform: Discovery, Trading, Swapping, and Yield

The Doma mainnet offers end-to-end DomainFi functionalities on a unified platform:

Discovery: Explore and acquire traditional Internet domains (.com, .ai, .xyz, etc.) through on-chain markets, with one-click tokenization bridging registrars and the Web3 ecosystem.

Trading: Exchange ERC-20 tokens backed by high-end domain assets such as Software.ai. This dual model creates unprecedented fractional liquidity for digital real estate owners and opens doors for traders to access a vast real-world asset class.

Swapping: An integrated token exchange supports seamless swapping between tokenized domain assets, stablecoins, and native tokens, ensuring optimal liquidity and capital efficiency.

Yield: Earn income through various mechanisms. Provide liquidity for domain token pairs to earn fees, or stake assets to unlock high-value practical features like subdomain delegation. Domains now transform from static holding assets into interest-bearing tools.

Ecosystem Partners: Connecting 30M+ Domains and 1.5B+ Web3 Users

The Doma Mainnet operates through strategic partnerships with domain registrars and the Web3 blockchain ecosystem, establishing a seamless pathway for domains to transition from traditional DNS to programmable blockchain assets.

Domain Registrars: Leading registrars such as InterNetX, EnCirca, NicNames, Rumahweb, and ConnectReseller are tokenizing their domain portfolios on Doma, managing over 30 million domains. These partnerships have brought immediate scale effects and decades of domain expertise into the blockchain space. Elias Rendon Benger, CEO of InterNetX, stated: "Our collaboration with Doma showcases our commitment to being at the forefront of digital innovation. By integrating Web3 capabilities like the Doma protocol, we are not only offering new services to customers but also unlocking new market opportunities, fundamentally reshaping the application of domains in the digital economy."

Web3 Ecosystem Partners: Integration with Base, Avalanche, Solana, and Ethereum Name Service (ENS) provides cross-chain access to over 1.5 billion users. Alex Urbelis, Chief Information Security Officer at ENS Labs, said: "Domains are the original form of digital identity. ENS has always embraced the vision of 'One World, One Internet,' driving the responsible integration of the Web2 and Web3 worlds. The integration with Doma allows DNS domains to seamlessly collaborate with .eth domains on the Ethereum blockchain. This partnership invites the DNS community to collectively build a unified ecosystem—where sovereignty, opportunity, and innovation thrive, and users write the next chapter of the Internet."

Infrastructure Partners: Doma leverages LayerZero (cross-chain messaging), Celestia (modular data availability), Privy (wallet infrastructure), Coinduit (Rollup infrastructure), and dRPC (decentralized RPC) to achieve institutional-grade scale and reliability. Bryan Pellegrino, CEO and Co-Founder of LayerZero Labs, stated: "Doma is unlocking a brand-new asset class, and LayerZero, as the standard interoperability solution, will enable every tokenized domain to be linked to the on-chain economy from inception. A market that was once closed and lacked liquidity will become composable and truly global, where assets can securely flow across all networks."

Launch Channel

The Doma Protocol Mainnet is now officially launched at start.doma.xyz.

About D3 Global

D3 Global is building the world's first Domain Financial (DomainFi) network, tokenizing over 3.64 billion existing and future domain names into real-world assets. D3 is built on the Doma Protocol, which is a decentralized blockchain infrastructure connecting traditional Internet domains (.com, .net, .ai, .org) with the future domain suffixes of the Web3 world (.sol, .avax, .shib, .ape). D3 is backed by Paradigm investment and led by industry veterans with over thirty years of experience, who have led domain monetization and operations of various top-level domains (TLDs) such as .xyz, .inc, .tv, .link. For more information about D3, visit d3.com; for information about Doma, visit doma.xyz.

About the Doma Protocol

The Doma Protocol is the world's first DNS-compliant blockchain suitable for Domain Financial (DomainFi), tokenizing over 3.64 billion domains into real-world assets (RWAs) to reshape the $360 billion domain industry. Developed in collaboration with D3 Global, the protocol achieves cross-chain interoperability between existing Web2 domains (.com, .xyz, .ai) and future Web3 suffixes (.sol, .avax, .ape), driving a global domain economy based on fractional ownership, lending, and DeFi functionalities. With open APIs, software development kits (SDKs), and developer initiatives like Doma Forge, the Doma Protocol empowers developers and investors to reshape domain ownership, usage, and transaction methods in the Internet, market, and Web3 wallets. For more information, visit doma.xyz.

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