Visa Utilizes AI to Enhance Payment Security and Personalization
By: bitcoin ethereum news|2025/05/15 17:15:05
0
Share
Timothy Morano May 14, 2025 09:00 Visa is leveraging AI to improve fraud prevention and personalize payment services, enhancing security and user experience for its vast global network. Visa is integrating artificial intelligence (AI) to revolutionize its payment services, enhancing both security and personalization for users worldwide. As detailed by Sarah Laszlo, Visa’s senior director of machine learning, during a podcast discussion, the company aims to utilize AI to power the next generation of payment experiences, focusing on fraud prevention, personalized offers, and agentic commerce, according to NVIDIA Blog. Enhancing Security with AI Visa processes an immense volume of transactions annually, making even minor technological improvements significantly impactful. The company currently prevents approximately $40 billion in fraudulent activities each year. Laszlo highlighted that marginal improvements in fraud prevention can lead to substantial financial savings, demonstrating the critical role of AI in enhancing security measures. Personalization and Privacy AI also underpins Visa’s efforts to deliver more personalized services to cardholders. By analyzing its extensive dataset, Visa can offer smarter, more relevant recommendations and offers. However, this capability brings privacy challenges, which Visa addresses by developing abstract user representations. These embeddings capture user preferences without compromising privacy. Agentic Commerce and Generative AI Visa is exploring agentic commerce, where AI agents assist consumers with transactions. These agents, equipped with payment credentials, can execute transactions on behalf of users, such as booking travel arrangements. Laszlo also shared insights on the adoption of generative AI within enterprises, emphasizing the importance of open-source models and strong governance-technical team relationships. An example of AI’s efficiency is Visa’s use of GPT-4 to convert legacy code to Python, saving the company $5 million. Future Prospects Visa’s integration of AI into its payment systems represents a significant advancement in secure and personalized financial services. As AI continues to evolve, Visa is poised to lead in developing smarter payment solutions that prioritize both user convenience and security. For more insights, Laszlo’s session titled “The Next Era of Payments: How Generative AI is Shaping the Future” at the GTC event offers a comprehensive overview. Image source: Shutterstock Source: https://blockchain.news/news/visa-utilizes-ai-enhance-payment-security-personalization
You may also like
Why Is Bitcoin Down in 2026? What We Can Learn From 2022
Why is Bitcoin down in 2026? Bitcoin has just recorded its worst first half since 2022, with back-to-back quarterly losses, record ETF outflows, and extreme fear. Here's what history says, how 2026 differs from the last bear market, and the three signals traders should wat
The large models in the United States are moving towards closure in the name of security
The government successfully inserted itself as an approver between commercial AI models and their users for the first time.
From the white-haired stock god to the billionaire fund mogul, the smart people shorting Nvidia are all getting rich using the same framework
Give up on heavily investing in Nvidia's "nine major bottlenecks"! This article analyzes the underlying logic behind top AI investors making billions: physical infrastructure such as electricity, HBM, and optical interconnects are the true keys to wealth in AI hardware.
Morning Report | CoinEx becomes a key hub for Iran to evade sanctions, involving over $3.8 billion in funds; Kalshi seeks a new round of financing, with a valuation potentially rising to $40 billion
Overview of Important Market Events on June 25
Global Launch: As predictions become the most scarce asset in the AI era, Manadia is defining the next generation of the value internet
The trusted AI prediction ecosystem Manadia, which has secured $7 million in funding from well-known institutions like OKX, will globally launch in June. The core token UMXM has already been listed on multiple mainstream platforms, inviting you to seize the new blue ocean of the trillion-level predi...
Why do cryptocurrency projects always like to change their names?
In many cases, the old names of encryption projects have no competitive advantage, only historical baggage.
Who is footing the bill for the $64 billion accounting frenzy?
Affected by Bitcoin falling below $60,000, publicly listed companies heavily invested in this asset are facing huge paper losses and valuation discounts, and their debt structure and accounting standards may trigger structural liquidity risks in the future.
I never expected that the first application of AI x Crypto would be in security auditing
AI has accelerated attack efficiency and also promoted the upgrade of defense systems. The security audit sector is undergoing a transition from a dividend model to a competitive model.
What is your view on Binance's competitive advantages?
When the dividends of rule arbitrage gradually approach zero, can we produce product strength, governance capability, and trust that are commensurate with its scale?
ETH has entered a non-consensus phase, and the turning point is approaching!
This has nothing to do with the Ethereum Foundation or Ethlabs; Ethereum needs to win by solving real problems.
The shift in the cloud of the air: from despising stablecoins a year ago to the high-profile entry of capital today
It can continue to question the cost-effectiveness of stablecoins in the G10 currency corridor, but it cannot ignore the structural opportunities of stablecoins in emerging markets, corporate finance, and on-chain settlements.
The survival dilemma of small and medium exchanges behind the withdrawal anomalies exposed by AscendEX
The living space is constantly being compressed.
Why Is Bitcoin Falling Below $60K? 5 Key Market Drivers Explained
Bitcoin has dropped sharply amid ETF outflows, Strategy stock weakness, AI stock rallies, and changing Fed expectations. Explore the key forces driving BTC’s latest correction and what traders should watch next.
Bitcoin vs. Gold in 2026: Which Asset Performs Better in Different Markets?
Bitcoin vs. gold in 2026: Why are both assets falling, and what does their changing correlation mean? Discover what drives Bitcoin and gold prices and how traders can navigate different market conditions.
The cryptocurrency industry has entered the "Show Me" era: merely relying on vision is no longer enough
The awareness level of the audience in the cryptocurrency industry—including media, institutions, and retail investors—is steadily increasing, and this trend has become a foregone conclusion.
Morning News | The draft amendment to the People's Bank of China Law aims to clarify the legal status of digital renminbi; South Korea will transfer about 40 unregistered virtual asset service providers to law enforcement agencies
Overview of Important Market Events on June 24
Interpreting the Ethereum Foundation's new structure: Reaffirming self-sovereignty amid institutional trends
The Ethereum Foundation has announced a new five-layer working framework, clarifying the focus of future development and reaffirming its commitment to decentralized core values amidst the wave of institutionalization.
Former SpaceX engineer reconstructs the financial execution system using first principles
Plan Execution Lab completes angel round financing for Singapore family office, with a valuation of 50 million USD.
Why Is Bitcoin Down in 2026? What We Can Learn From 2022
Why is Bitcoin down in 2026? Bitcoin has just recorded its worst first half since 2022, with back-to-back quarterly losses, record ETF outflows, and extreme fear. Here's what history says, how 2026 differs from the last bear market, and the three signals traders should wat
The large models in the United States are moving towards closure in the name of security
The government successfully inserted itself as an approver between commercial AI models and their users for the first time.
From the white-haired stock god to the billionaire fund mogul, the smart people shorting Nvidia are all getting rich using the same framework
Give up on heavily investing in Nvidia's "nine major bottlenecks"! This article analyzes the underlying logic behind top AI investors making billions: physical infrastructure such as electricity, HBM, and optical interconnects are the true keys to wealth in AI hardware.
Morning Report | CoinEx becomes a key hub for Iran to evade sanctions, involving over $3.8 billion in funds; Kalshi seeks a new round of financing, with a valuation potentially rising to $40 billion
Overview of Important Market Events on June 25
Global Launch: As predictions become the most scarce asset in the AI era, Manadia is defining the next generation of the value internet
The trusted AI prediction ecosystem Manadia, which has secured $7 million in funding from well-known institutions like OKX, will globally launch in June. The core token UMXM has already been listed on multiple mainstream platforms, inviting you to seize the new blue ocean of the trillion-level predi...
Why do cryptocurrency projects always like to change their names?
In many cases, the old names of encryption projects have no competitive advantage, only historical baggage.
Popular coins
Latest Crypto News
Customer Support:@weikecs
Business Cooperation:@weikecs
Quant Trading & MM:bd@weex.com
VIP Program:support@weex.com
