WEEX Partners with LALIGA to Expand Global Reach and Integrate Crypto into Mainstream Sports Culture
Hong Kong, Jan. 1, 2026. WEEX has entered into a new partnership with LALIGA, as an official regional partner of LALIGA in Taiwan and Hong Kong. The agreement brings WEEX into LALIGA’s network of regional collaborators and opens the door to new ways of engaging both fans and traders during the season.
Andrew Weiner, COO of WEEX, commented:
"Our partnership with LALIGA is a culmination of shared values. "The Power of Our Futbol" is the perfect reflection of The Power of Our Crypto Community.
LALIGA, like crypto, is home to the greatest talents of the past, present, and future - the players, the traders... the creators, and the buidl 'rs.
We look forward to delivering memorable experiences with both audiences in support of this outstanding partnership."
WEEX x LALIGA —Through its Official Regional Partnership with LALIGA in Taiwan and Hongkong— one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving over 6.2 million users, aims to embed digital asset trading into mainstream cultural experiences across sports, entertainment, and lifestyle, engaging a broader global user base. By lowering barriers to adoption and emphasizing long-term user growth, WEEX leverages LALIGA’s global sporting influence and deeply rooted fan culture to drive localized engagement in key markets, creating culturally relevant and emotionally resonant brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the pitch or in the market, WEEX encourages participants to fully commit, compete with purpose, and embrace both the thrill and challenge of the journey — the joy of competition is as important as victory.
WEEX’s partnership with LALIGA aims to build global authority, sustainable brand equity, and deep regional engagement through a long-term strategic collaboration that goes far beyond brand exposure. Rooted in a shared belief that true success comes from full commitment — not only to winning, but to the joy and challenge of competition itself — the partnership leverages LALIGA’s unparalleled reach and passionate fan communities to embed WEEX into moments of peak attention across match-day content, offline activations, and localized initiatives. In doing so, WEEX reinforces its position as a professional, security-first, and innovation-driven trading platform built to perform under real market pressure, while translating elite sporting influence into culturally resonant, future-facing financial narratives that convert global recognition into local market leadership and expand LALIGA’s digital and financial ecosystem to new audiences worldwide.
Jorge de la Vega, Managing Director of LALIGA, commented on this alliance: “This partnership with WEEX strengthens LALIGA’s strategy of working with global brands that share our commitment to innovation and to connecting with new audiences. The agreement allows us to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging the strength of our ecosystem and LALIGA’s unique ability to deliver relevant, high-impact experiences on an international scale”.
About WEEX & LALIGA
Established in 2018, WEEX empowers over 6.2 million users in 150+ countries with secure, liquid, and easy-to-use crypto trading. With 2,000+ pairs and up to 400× futures leverage, WEEX delivers a professional-grade experience for every trader.
LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 240 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA GENUINE
You may also like

Electric Capital: Tracking 501 types of yield-generating RWA assets, we discovered these patterns

Those who are cut off by AI will not disappear; they will become the creators of the next round of the economy

Stablecoins reshaping cross-border payments in Asia? Strategic panorama and investment opportunity analysis

Zuckerberg is building an AI agent to help him as CEO

Bloomberg: Swiss Private Bank Old Guard Rifts, Is Bitcoin the Spark?

Zuckerberg is building an AI assistant to help him be CEO

Join WEEX AI Wars II: How WEEX API, Trader Skills Empower AI Trading Innovations
Join WEEX AI Wars II and be part of a global AI trading revolution. Compete with top AI agents and bots, showcase your strategies, and leverage WEEX API and Trader Skill to innovate, automate, and gain exposure in the AI trading ecosystem. Onboard your AI agent to WEEX AI Wars II NOW.

What kind of scenario will Backpack's TGE today play out in the bear market opening?

Polymarket Ten Million Dollar Winner Retrospective: 40 Addresses, 100,000 Transactions, Only Three Ways to Make Money

The Most Brutal Single-Month Plunge in 43 Years, Gold's Every Top Looks Like This

Jiang Xueqin's Latest Interview Transcript: How to View the Current Global Changes

Maximize Your USDT Yield: The Weex Auto Earn Strategy for Passive Crypto Income
Learn how to earn interest on USDT with WEEX Auto Earn. Discover how stablecoins can generate passive income and why some platforms now offer up to 300% APR.

1 million investment yields over 1 billion return, Airwallex co-founder Liu Yueting reviews key life investments

Polymarket Millionaire Review: 40 addresses, 100,000 transactions, only three ways to make money

Four Key Truths and Cost Traps Behind Polymarket LP Market Making Incentives

San Francisco Stablecoin Weekly Insights: The XYZ Coordinate System of 2026

Asia's Next Great Dog Coin Debuts at the Weex AI Trading Hackathon
A BNB Chain meme token inspired by the Shih Tzu dog, blending community culture, creativity, and long‑term loyalty in Web3.

Fluxor: Connecting Global Builders With the WEEX AI Trading Hackathon
A hackathon platform connecting builders and creators to collaborative opportunities and innovation in Web3, enabling AI-oriented developers to experiment and create at scale.
The growth of AI-driven tools and community collaboration in Web3 has created new opportunities for developers worldwide. As a community partner and sponsor of the WEEX AI Trading Hackathon, Fluxor's mission to unify hackathon experiences and foster creative partnerships aligns with this spirit of collective innovation.
